H&M Reveals Sporty ‘For Every Victory’ Collection

June 16, 2016
H&M unveils its sporty men's and women's For Every Victory collection.
H&M unveils its sporty men’s and women’s For Every Victory collection.

Ahead of the summer 2016 Olympics, H&M unveils a high fashion performance sportswear collection. The black, white and grey range is made in collaboration with the Swedish Olympic team. The lineup borrows elements from the team’s Rio 2016 opening ceremony uniform, which was designed by H&M.

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Talking about the collection, H&M design and creative director Pernilla Wohlfahrt shares, “This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process.” Wohlfahrt continues, “The result is high fashion technical sports pieces for everyone to wear.”

H&M For Every Victory Campaign

Surfer Mike Coots is pictured in H&M For Every Victory collection.
Surfer Mike Coots is pictured in H&M For Every Victory collection.
Hao Yun Xiang is front and center in running shorts and a hooded jacket from H&M For Every Victory collection.
Hao Yun Xiang is front and center in running shorts and a hooded jacket from H&M For Every Victory collection.
H&M embraces colorblocking for its For Every Victory collection.
H&M embraces colorblocking for its For Every Victory collection.
Hao Yun Xiang fronts H&M For Every Victory imagery.
Hao Yun Xiang fronts H&M For Every Victory imagery.
Model Hao Yun Xiang is a sporty vision in H&M For Every Victory collection.
Model Hao Yun Xiang is a sporty vision in H&M For Every Victory collection.