H&M approaches summer with a new collection in pastels. The Swedish brand links up with Stockholm-based label CHIMI for a capsule with retro-inspired sunglasses. Available June 4, 2020, the shades accompany a selection of short-sleeve shirts, bucket hats, pool slides, and drawstring shorts.
H&M Head of Menswear Design Ross Lydon explains, “We’ve always admired CHIMI for their vibrant spirit, versatility, and eye for color so it’s fantastic that we could join forces to collaborate on this capsule collection.”
Lydon continues, “It feels great to offer our customers both iconic eyewear and clothes in this range, but mostly to introduce a little happiness through fashion and color during this extraordinary time.
Meanwhile, CHIMI co-founder Charlie Lindström and partner Jonas Löhr express, “With this H&M collaboration, we wanted to encourage people to see beauty in places around them, creating good summer memories in a joyous way.”
Lindström and Löhr add, “In these peculiar times, we thought this positive message could give an extra spark to people’s lives. Each piece in the collection puts a twist on an iconic item, from our signature sunglasses to bowling shirts, and we believe that with H&M, we’ve created something new and exciting.”