Functional and modern accessories for the busy man on the go are front and center for H&M’s latest outing. The Swedish fashion brand unveils its new range of tech bags. H&M takes to New York to show its versatile bags in action!
Fredrik Berselius connects with H&M for the occasion. Berselius is the chef and co-owner of Aska, located near the Williamsburg Bridge. Juggling a career and a new family, Berselius is the perfect man to put H&M’s tech bags to the test.
A sporty aesthetic comes together with the idea of multifunctional use as H&M modernizes the casual tech bag. The fashion label also considers sustainable efforts with its use of 100% recycled polyester fabrics. H&M’s successful results include a multifunctional bag that you can use to carry a laptop and other essentials or a duffle for the gym.