Fredrik Berselius is on the Move with H&M’s New Tech Bags

The Fashionisto

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Published September 15, 2021

Swedish chef Fredrik Berselius carries H&M's multifunctional bag.Pin
Swedish chef Fredrik Berselius carries H&M’s multifunctional bag.

Functional and modern accessories for the busy man on the go are front and center for H&M’s latest outing. The Swedish fashion brand unveils its new range of tech bags. H&M takes to New York to show its versatile bags in action!

Fredrik Berselius connects with H&M for the occasion. Berselius is the chef and co-owner of Aska, located near the Williamsburg Bridge. Juggling a career and a new family, Berselius is the perfect man to put H&M’s tech bags to the test.

Related: H&M CHANGES ITS DENIM STORY WITH FRESH CONSCIOUS STYLES

A sporty aesthetic comes together with the idea of multifunctional use as H&M modernizes the casual tech bag. The fashion label also considers sustainable efforts with its use of 100% recycled polyester fabrics. H&M’s successful results include a multifunctional bag that you can use to carry a laptop and other essentials or a duffle for the gym.

H&M Men’s Tech Bags

H&M delivers accessories for the man on the go with its Multifunctional bag.Pin
H&M delivers accessories for the man on the go with its Multifunctional bag.
Riding his bike, Fredrik Berselius uses H&M's Multifunctional duffle bag.Pin
Riding his bike, Fredrik Berselius uses H&M’s Multifunctional duffle bag.
The city traveler, Fredrik Berselius shows off H&M's Multifunctional bag.Pin
The city traveler, Fredrik Berselius shows off H&M’s Multifunctional bag.
For the man who doesn't have much to carry around, H&M has a small shoulder bag.Pin
For the man who doesn’t have much to carry around, H&M has a small shoulder bag.

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