H&M champions the timeless appeal of denim with its latest men’s edit. However, one crucial detail has evolved. The fashion brand embraces sustainable styles with its Conscious range. Denim jeans come together in regular and relaxed fits, as well as various rinses.
A modern collegiate style inspires H&M as the Swedish label presents denim-fueled looks for the new season. Models Oscar Asberg and August Testad share the spotlight for the occasion. The pair “Change the Denim Story,” adding sustainable denim to must-have casual looks.
H&M’s essential denim jeans include a regular fit that contains 20% recycled cotton from old denim. Meanwhile, the brand’s relaxed styles include a recycled polyester thread for added comfort. H&M also revisits the baggy silhouette with an overall loose shape that complements contemporary trends with a tapered leg.