IWC’s Dynamic Duo: Lewis Hamilton & George Russell Front Ad

The Fashionisto

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Published December 2, 2023

George Russell and Lewis Hamilton appear in IWC's new advertisement for its Pilot’s Watch Performance Chronograph 41 AMG.Pin
George Russell and Lewis Hamilton appear in IWC’s new advertisement for its Pilot’s Watch Performance Chronograph 41 AMG. Photos: IWC

In a new advertisement for IWC Schaffhausen, Formula One sensations Lewis Hamilton and George Russell team up to showcase the Pilot’s Watch Performance Chronograph 41 AMG. The collaboration underscores the affinity between the meticulous worlds of horology and high-speed motorsport.

Lewis Hamilton & George Russell for IWC Ad

Lewis Hamilton showcases a fusion of luxury and legacies with the IWC Pilot's Watch Chronograph 41.Pin
Lewis Hamilton showcases a fusion of luxury and legacies with the IWC Pilot’s Watch Chronograph 41. Photo: IWC

The IWC campaign celebrates precision, performance, and the racing lifestyle. Hamilton, recognized for his unparalleled track record and distinct style, is depicted with his signature cornrows, adding a personal touch to the narrative. Russell complements the duo with his youthful vitality, representing the IWC’s commitment to excellence and innovation.

George Russell dons IWC Pilot's Watch Chronograph 41.Pin
George Russell dons IWC Pilot’s Watch Chronograph 41. Photo: IWC

The Pilot’s Watch Performance Chronograph 41, made from advanced materials such as titanium and Ceratanium, features a design as intricate and compelling as the sport. Including a tachymeter scale on these watches nods to their motorsport heritage, a feature that’s both functional for the track enthusiast and appealing to the connoisseur of fine watches.

Precision meets style on the wrist of Lewis Hamilton, with IWC Pilot's Watch Chronograph 41.Pin
Precision meets style on the wrist of Lewis Hamilton with IWC Pilot’s Watch Chronograph 41. Photo: IWC

This advertisement marks a significant chapter for IWC Schaffhausen as it brings together two brand ambassadors for the first time. Hamilton and Russell, both racing world icons, embody the new collection’s spirit.

IWC’s approach to this campaign reflects the core of its philosophy—a fusion of tradition and forward-thinking, where the legacy of craftsmanship meets the adrenaline of motorsport.


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