The GUESS Originals fall 2020 collection offers a splash of nostalgia using vintage graphics designed for GUESS in the 1990s. The brand’s new campaign highlights the retro theme with the use of props from the decade, as well as a Palm Springs-inspired bungalow. Models Daouda Ka, Victoria Britt, and Mia Hewett appear in the advertisement together.
GUESS Originals Fall 2020 Campaign
GUESS Originals partners with photographer Sam Dameshek this season. Dameshek photographs Daouda, Victoria, and Mia with the creative help of GUESS brand partnerships director, Nicolai Marciano. Relaxed imagery highlights the end of summer and the gradual introduction of fall tones. This season’s capsule collection combines vintage and modern elements, featuring twenty-four items for men.
Tees in different colors with horizontal and vertical stripes are one of the notable styles. There are also a variety of logo tee-shirts in black, green, purple, salmon, tan, and white. Long sleeve versions of the short sleeves are available for some designs. Other clothes for men include nylon shorts with a coach jacket, black denim, as well as logo hoodies.