Givenchy’s fall-winter 2023 campaign is a union of modern refinement and boundary-defying style, starring K-Pop superstar and House ambassador Taeyang. Captured in a series of photos by Givenchy’s Creative Director, Matthew M. Williams, the ad takes us on a journey where individuality and fashion join.
Taeyang for Givenchy Fall/Winter 2023 Campaign
The stripped-down campaign, shot in Seoul, perfectly captures Givenchy’s fashion philosophy and inspirations for the season. Furthermore, Taeyang’s portraits exude a magnetic appeal that draws the viewer into his world, serving as the perfect canvas to showcase Givenchy’s versatile designs.
Givenchy’s dedication to redefining elegance shines through the advertisement’s simple yet bold compositions. In a standout shot, Taeyang is seen in a sleek, tailored black suit by the skilled tailors at Givenchy men’s couture atelier. The ensemble encapsulates timeless sophistication and dedication to intricate craftsmanship.
Another image sees Taeyang sporting a key look—a dark green overcoat draped over a turtleneck sweater and accessorized with a G Tears gold-finish necklace. Williams’ creative touch is further displayed in a shot highlighting Givenchy’s statement camouflage—a fusion of denim and the Japanese boro “tattered and repaired” technique transformed into trousers gives a nod to the designer’s eye for detail.
Elsewhere, a short, elegant jacket over an opulent goose feather vest exemplifies the unmatched skill of the Givenchy men’s atelier. Essential accessories enhance the outfits, including gold-tone Giv-Cut earrings, G Tears necklaces, and rings.
Iconic items such as the Pandora bag in fine-grained leather and modern Giv-Cut sunglasses add a final touch of sophistication, reflecting Taeyang’s effortless style.
