![GANT 240 Mulberry Street Campaign 2023 005 GANT unveils its 240 Mulberry Street collection.](https://www.thefashionisto.com/wp-content/uploads/2023/10/GANT-240-Mulberry-Street-Campaign-2023-005.jpg)
With a nod to classic American sportswear, GANT unveils its newest offering: the 240 Mulberry Street collection. This curated lineup effortlessly bridges GANT’s storied past with the needs of today’s discerning man.
GANT 240 Mulberry Street Collection
![GANT 240 Mulberry Street Campaign 2023 003 Taking to a New York rooftop, Liam Kelly dons a leather varsity jacket for the GANT 240 Mulberry Street collection campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/10/GANT-240-Mulberry-Street-Campaign-2023-003.jpg)
The iconic Oxford button-down shirt and varsity jacket have been thoughtfully updated among the collection’s standout pieces. These clothing articles resonate with modern tastes while honoring their origins.
![GANT 240 Mulberry Street Campaign 2023 001 Liam Kelly wears a striped oxford shirt with a tie for the GANT 240 Mulberry Street collection campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/10/GANT-240-Mulberry-Street-Campaign-2023-001.jpg)
Meanwhile, New York’s vibrant streets provide the perfect stage. Kat Irlin photographs Liam Kelly for the campaign, breathing life into GANT’s timeless items.
![GANT 240 Mulberry Street Campaign 2023 004 Donning a long tailored coat, Liam Kelly fronts the GANT 240 Mulberry Street collection campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/10/GANT-240-Mulberry-Street-Campaign-2023-004.jpg)
Christopher Bastin, the creative vision behind GANT, discusses the collection: “Every piece in this collection has a purpose and tells a story, it holds all the classics and is built on premium quality and elevated materials that only get better with wear.”
![GANT 240 Mulberry Street Campaign 2023 002 Model Liam Kelly sports a belted trench coat for the GANT 240 Mulberry Street collection campaign.](https://www.thefashionisto.com/wp-content/uploads/2023/10/GANT-240-Mulberry-Street-Campaign-2023-002.jpg)
Bastin envisions GANT’s garments as future inspiration for designers, highlighting their lasting allure. For those keen to experience GANT’s blend of heritage and modernity, the 240 Mulberry Street collection is available on GANT.com for US customers and SSENSE.com.