GANT 240 Mulberry Street: From New York to Your Closet

AFFILIATE DISCLOSURE

The Fashionisto

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Published October 24, 2023

GANT unveils its 240 Mulberry Street collection.Pin
GANT unveils its 240 Mulberry Street collection. Photo: Kat Irlin / GANT

With a nod to classic American sportswear, GANT unveils its newest offering: the 240 Mulberry Street collection. This curated lineup effortlessly bridges GANT’s storied past with the needs of today’s discerning man.

GANT 240 Mulberry Street Collection

Taking to a New York rooftop, Liam Kelly dons a leather varsity jacket for the GANT 240 Mulberry Street collection campaign. Pin
Taking to a New York rooftop, Liam Kelly dons a leather varsity jacket for the GANT 240 Mulberry Street collection campaign. Photo: Kat Irlin / GANT

The iconic Oxford button-down shirt and varsity jacket have been thoughtfully updated among the collection’s standout pieces. These clothing articles resonate with modern tastes while honoring their origins.

Liam Kelly wears a striped oxford shirt with a tie for the GANT 240 Mulberry Street collection campaign.Pin
Liam Kelly wears a striped oxford shirt with a tie for the GANT 240 Mulberry Street collection campaign. Photo: Kat Irlin / GANT

Meanwhile, New York’s vibrant streets provide the perfect stage. Kat Irlin photographs Liam Kelly for the campaign, breathing life into GANT’s timeless items.

Donning a long tailored coat, Liam Kelly fronts the GANT 240 Mulberry Street collection campaign.Pin
Liam Kelly fronts the GANT 240 Mulberry Street collection campaign, donning a long tailored coat. Photo: Kat Irlin / GANT

Christopher Bastin, the creative vision behind GANT, discusses the collection: “Every piece in this collection has a purpose and tells a story, it holds all the classics and is built on premium quality and elevated materials that only get better with wear.”

Model Liam Kelly sports a belted trench coat for the GANT 240 Mulberry Street collection campaign. Pin
Model Liam Kelly sports a belted trench coat for the GANT 240 Mulberry Street collection campaign. Photo: Kat Irlin / GANT

Bastin envisions GANT’s garments as future inspiration for designers, highlighting their lasting allure. For those keen to experience GANT’s blend of heritage and modernity, the 240 Mulberry Street collection is available on GANT.com for US customers and SSENSE.com.


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