Fiorucci Proposes a Graphic Fall

September 12, 2022
Bastien De Bels Model Fiorucci Campaign Men Fall 2022
Model Bastien De Bels fronts the Fiorucci fall-winter 2022 campaign for men. Photo: Josie Hall / Fiorucci

Fiorucci has introduced its marketing campaign for the fall-winter 2022 season, which features a look at dynamic trends from a visual point of view. The long and illustrious history of the Italian label as a popularizer of underground fashion trends from all over the globe provides the impetus for this season’s design. This autumn, the printed shirt is all the rage, and Fiorucci is leading the trend with their display of retro-inspired bowling shirts and clothes adorned with the Fiorucci cherub.

Fiorucci Fall 2022 Men's Campaign Bastien De Bels Model
A chic vision, Bastien De Bels stars in the fall-winter 2022 Fiorucci campaign for men. Photo: Josie Hall / Fiorucci

Fiorucci Fall/Winter 2022 Campaign

Josie Hall photographs the fall-winter 2022 advertising campaign for Fiorucci. The photographer connects with model Bastien De Bels to capture standouts from the new Fiorucci collection. Using a simple studio set as the season’s backdrop, Hall manipulates the lighting and shutter speed of the camera to create photographs that highlight movement and complement the graphic nature of Fiorucci’s most recent collection for men.

Fiorucci Campaign Men Fall 2022 Bastien De Bels Model
Bastien De Bels wears Fiorucci’s Angels Rococo shirt for the brand’s fall-winter 2022 campaign. Photo: Josie Hall / Fiorucci