Ferragamo Spring 2024 Campaign Embraces Refined Simplicity

The Fashionisto

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Published February 20, 2024

Luca Lemaire dons green framed glasses for Ferragamo's spring-summer 2024 campaign.Pin
Luca Lemaire dons green framed glasses for Ferragamo’s spring-summer 2024 campaign. Photo: Vanina Sorrenti / Ferragamo

Set against the warm glow of sunlight filtering through sheer curtains, the Ferragamo spring-summer 2024 campaign captures the serene mood of a lazy afternoon. The peaceful stillness of the room, with its rich parquet floors and vintage mid-century furnishings, serves as a canvas for the vivid color injections of the new collection.

Poised with contemplation, Luca Lemaire models ensembles featuring a quiet but confident palette of earth tones paired with striking accessories that nod to the Caribbean’s lush landscapes. This season, the marriage of Italian craftsmanship with Caribbean vibrancy is expressed in the subtle interplay of textures and hues.

Ferragamo Spring/Summer 2024 Campaign

Ferragamo enlists Luca Lemaire as the star of its spring-summer 2024 campaign.Pin
Ferragamo enlists Luca Lemaire as the star of its spring-summer 2024 campaign. Photo: Vanina Sorrenti / Ferragamo

Ferragamo’s new advertisement explores refined simplicity, where clean lines and minimalist design converge with functional elegance. Accessories take center stage, from polished leather loafers to modern eyewear that frames the face with an intellectual allure.

Each article, captured through the lens of Vanina Sorrenti, is a study of the art of understated sophistication. The campaign’s backdrop complements the clothing, with its geometric flooring patterns mirroring the precise tailoring of the garments and the unadorned furniture, highlighting the collection’s unassuming luxury.

Model Luca Lemaire dons a gray ensemble for Ferragamo's spring-summer 2024 campaign.Pin
Model Luca Lemaire dons a gray ensemble for Ferragamo’s spring-summer 2024 campaign. Photo: Vanina Sorrenti / Ferragamo

The relaxed postures and introspective ambiance of Ferragamo’s campaign suggest a season of introspection and understated confidence. Maximilian Davis’ vision for spring-summer 2024 is clear: it is an ode to the quiet power of simplicity, a collection that balances classic silhouettes with a modern sensibility, and a color story that connects diverse geographic inspirations into a cohesive sartorial narrative.


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