Ermenegildo Zegna reunites with actors Javier Bardem and Dev Patel for its Defining Moments campaign. For fall-winter 2018, Bardem and Patel travel from Los Angeles to Madrid. Craig McDean photographs the advertisement, which captures
everyday moments that make us smile to the powerful role of banter and comradery among two friends. The outing features a mix of stylish leisurewear and couture tailoring that encompasses the spirit of the Italian fashion house.