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Yves Saint Laurent / Saint Laurent

Yves Saint Laurent or Saint Laurent is a French fashion house. The label was founded in 1961 by Yves Saint Laurent and Pierre Bergé. Headquartered in Paris, France, the French brand is one of the world’s top luxury labels. Laurent contributed to the popularity of safari jackets and the beatnik aesthetic. In a modern context, YSL was reimagined, beginning with the 1997 appointment of Hedi Slimane.

The designer relaunched YSL Rive Gauche Homme, before leaving the label two years later to star Dior Homme. After Tom Ford’s glamorous tenure between 1999 and 2004, designer Stefano Pilati married Yves Saint Laurent’s tailored DNA with a relaxed approach to menswear.

Replacing Pilati in 2012, Slimane returned to the label and rebranded it Saint Laurent. Bringing back a skinny aesthetic, Slimane re-popularized a lean rock ‘n’ roll inspired aesthetic. Slimane departed the French fashion house in 2016 and was replaced by Anthony Vaccarello.

Saint Lauent Fall 2023 Campaign Men

Campaigns, Celebrity

Dominic, Anson & Steve Front Saint Laurent Fall 2023 Ad

Saint Laurent delves into a mystique wrapped in inky hues this fall, mirroring its recent fragrance campaign that had Austin Butler captivatingly robed in the same shade. At the helm, creative director Anthony Vaccarello crafts …

Sitting for a portrait, Austin Butler is the face of the Yves Saint Laurent fragrance MYSLF.

Men's Cologne, Campaigns, Celebrity

Austin Butler for YSL: MYSLF Fragrance Campaign

Austin Butler, the embodiment of charisma and the Cartier brand ambassador, has taken another step in fashion as the new face of Yves Saint Laurent’s …

Saint Laurent Spring Summer 2024 Men 011

Lookbooks

Saint Laurent Spring 2024: The Romance in Tailoring

For its spring-summer 2024 collection, Saint Laurent has proven once again that fashion is more than just clothes. It’s a dialogue, a language of expression …

Director's Cut: Saint Laurent enlists directors Abel Ferrara, David Cronenberg, Jim Jarmusch, and Pedro Almodovar to star in its spring-summer 2023 campaign.

Campaigns, Celebrity

Almodóvar, Cronenberg, Ferrara & Jarmusch Front Saint Laurent’s New Ad

Cinephiles, the moment you have been waiting for is here. Saint Laurent’s spring-summer 2023 campaign entitled “The Director’s Cut” brings fashion and film together in …

Anthony Vaccarello Saint Laurent Creative Director 2022 WSJ. Magazine Photo

Magazine Covers, Men's Celebrity Photo Shoots

Anthony Vaccarello Covers WSJ. Magazine

WSJ. Magazine provides a look at its November 2022 Innovators issue. With a photograph by Juergen Teller, Saint Laurent creative director Anthony Vaccarello has the privilege of covering the magazine. …

Saint Laurent Collection Men Spring Summer 2023 006

Lookbooks

Saint Laurent Heads to Morocco with Spring ’23 Collection

Anthony Vaccarello, creative director of Saint Laurent, visited a destination essential to the French fashion house to present the spring-summer 2023 menswear show. Saint Laurent staged …

Romeo Beckham Saint Laurent Campaign Fall 2022 Men

Campaigns, Celebrity

Romeo, LaKeith & Dominic Inspire in Black for Saint Laurent Fall ’22 Campaign

Saint Laurent begins the rollout of its fall 2022 campaign for men. The Parisian fashion house showcases faces; familiar and new for the season. The brand-new …

Troye Sivan YSL Beauty 2022

Celebrity, Men's Grooming

Troye Sivan is Newest YSL Beauty Brand Ambassador

Fresh off a campaign for the Adidas x Ivy Park collection, Troye Sivan is again in the spotlight. The Australian singer is making headlines this time as the …

Al Pacino Saint Laurent 2022 Campaign Pinstripe Suit Sunglasses

Campaigns, Celebrity

Al Pacino Commands Attention as New Saint Laurent Campaign Star

The campaigns of Saint Laurent are known for their slick but contemporary style. The Parisian label honors a different celebrity from the entertainment world with …

Heading to the beach, Rocco Segers wears a K-Way bomber with a tiger print from Saint Laurent's Rive Droite line.

Men's Fashion

Saint Laurent Revs Up with New Rive Droite Collaborations

Saint Laurent’s Rive Droite label works as Anthony Vaccarello’s creative playground to explore new collaborations, and the newest partnerships don’t disappoint! The tone is established …

American actor Jack Dylan Grazer sports a denim jacket for Saint Laurent's fall-winter 2021 men's campaign.

Campaigns, Celebrity

Jack Dylan Grazer, Dylan Robert + More Exude Cool Vibe for Saint Laurent Fall Campaign

It’s never a quiet day for Saint Laurent. The French fashion brand continues the rollout of its fall-winter 2021 campaign. Actors and models come together for …

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