Yves Saint Laurent - French Fashion House

Yves Saint Laurent or Saint Laurent is a French fashion house. The label was founded in 1961 by Yves Saint Laurent and Pierre Bergé. Headquartered in Paris, France, the French brand is one of the world's top luxury labels. Laurent contributed to the popularity of safari jackets and the beatnik aesthetic. In a modern context, YSL was reimagined, beginning with the 1997 appointment of Hedi Slimane.

The designer relaunched YSL Rive Gauche Homme, before leaving the label two years later to star Dior Homme. After Tom Ford's glamorous tenure between 1999 and 2004, designer Stefano Pilati married Yves Saint Laurent's tailored DNA with a relaxed approach to menswear.

Replacing Pilati in 2012, Slimane returned to the label and rebranded it Saint Laurent. Bringing back a skinny aesthetic, Slimane re-popularized a lean rock 'n' roll inspired aesthetic. Slimane departed the French fashion house in 2016 and was replaced by Anthony Vaccarello.

Nikita & Tamsir Don Saint Laurent for HERO Magazine

Nikita & Tamsir Don Saint Laurent for HERO Magazine

Photographer Alex John Beck (Defacto Inc.) takes to Milan, Italy's streets, to capture a new HERO story. Using gritty black and white photography, Beck collaborates with stylist Ellen Mirck. Current ...

Saint Laurent enlists Gauge Burek as the star of its spring-summer 2021 men's campaign.

Campaigns, Celebrity

Gauge Burek & Justice Smith Front Saint Laurent Campaign

Saint Laurent enlists Gauge Burek as the star of its spring-summer 2021 men's campaign. Saint Laurent serves up rebellious and sleek style for spring-summer 2021. The French fashion house shows ...

Lenny Kravitz is the new face of YSL fragrance Y Eau De Parfum.

Campaigns, Celebrity, Fragrance

Lenny Kravitz Fronts YSL Y Eau De Parfum Campaign

Lenny Kravitz is the new face of YSL fragrance Y Eau De Parfum. When it comes to French fashion house Yves Saint Laurent, 2020 is the year of Lenny Kravitz ...

Paul is Svelte in Saint Laurent for Numéro Homme Netherlands

Editorials, Magazine Covers

Paul is Svelte in Saint Laurent for Numéro Homme Netherlands

Paul Hameline is once again in Saint Laurent as he stars in a cover story for Numéro Homme Netherlands. The French model hits the studio with photographer Zeb Daemen for ...

Lenny Kravitz stars in Saint Laurent's fall 2020 campaign.

Campaigns, Celebrity

Lenny Kravitz Stars in Saint Laurent Fall ’20 Campaign

Lenny Kravitz stars in Saint Laurent's fall 2020 campaign. Saint Laurent enlists Lenny Kravitz as the star of its fall 2020 campaign. The singer and actor is the perfect face ...

Rubens Stuns in Saint Laurent for Mojeh Magazine

Rubens Stuns in Saint Laurent for Mojeh Magazine

Rubens Guez is the ultimate style muse as he inspires in a story for Mojeh magazine. The French model steps into a modern wardrobe of menswear from Saint Laurent. Retreating ...

From Malibu to Marrakech: Noé Dons Saint Laurent for GQ México

From Malibu to Marrakech: Noé Dons Saint Laurent for GQ México

Bridging the gap between a modern Malibu love affair and designer Yves Saint Laurent's affinity for Marrakech, GQ México travels to Morocco for its April 2020 issue. Anthony Vaccarello's designs ...

Dylan & Raimundo Sport Saint Laurent for SSENSE

Editorials, Shopping

Dylan & Raimundo Sport Saint Laurent for SSENSE

Online retailer SSENSE provides spring style inspiration with its editorial, "The Morning After in Saint Laurent." Anthony Vaccarello's designs for the French fashion house are front and center in images ...

Vinnie Woolston reunites with Yves Saint Laurent for the new L'Homme Le Parfum fragrance campaign.

Campaigns, Fragrance

Vinnie Returns as Face of Yves Saint Laurent L’Homme Le Parfum

A favorite face of Yves Saint Laurent fragrances, model Vinnie Woolston returns for a new campaign. He reunites with the French brand as the star of its advertisement for its ...

Tae Makes a Statement in Saint Laurent for GQ Korea

Tae Makes a Statement in Saint Laurent for GQ Korea

On the heels of a story for Dazed Korea, model Tae Min Park is back in the spotlight. This time around, Tae links up with GQ Korea for a fashion ...