Ralph Lauren Spring 2026 Sharpens the Fantasy of Affluent Escape

David Sims photographs Ralph Lauren’s spring-summer 2026 campaign across sailboats, coastal roads, and whitewashed villas, bringing Polo, Purple Label, and Polo Sport together.

The Fashionisto

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Published May 20, 2026

Morgan reclines in Luna's lap on a whitewashed rooftop in a black double-breasted tuxedo jacket, white pleated trousers, sunglasses, and tall black riding boots, Luna above him in a long red strapless gown and an oversized straw sun hat
Luna Yohannan and Morgan Sahadow star in the Ralph Lauren spring-summer 2026 campaign. Photo: David Sims / Ralph Lauren

Ralph Lauren’s spring-summer 2026 campaign folds Polo Ralph Lauren, Ralph Lauren Purple Label, and Polo Sport into the same sun-drenched setting, one shaped around coastal leisure, American luxury, and the fantasy of permanent summer.

Ralph Lauren Spring 2026 Campaign

Jon Paul reclines barefoot inside a curved whitewashed architectural form in sunglasses, a navy jacket over a navy-and-white striped knit and white pleated trousers, open sky above him
Jon Paul Phillips stretches across whitewashed architecture in Ralph Lauren Purple Label’s rendition of Mediterranean leisure. Photo: David Sims / Ralph Lauren

David Sims photographs the campaign against whitewashed architecture, open skies, sailboats, sports cars, and rocky coastlines. Models Cheikh Dia, Hamid Onifadé, Morgan Sahadow, and Jon Paul Phillips front the images in relaxed tailoring, striped knits, tuxedo jackets, sailing outerwear, polo shirts, and streamlined sportswear. A palette of navy, white, black, and vivid red ties the imagery together.

Morgan wears a white Polo Sport baseball cap, sunglasses, a white cotton overshirt over a navy-and-white striped knit, a braided brown leather belt, and white trousers, standing beside a woman in a navy Polo Ralph Lauren swim top with shield sunglasses
Morgan Sahadow brings Polo Sport into the campaign’s navy-and-white core in a logo cap, striped knit, and braided belt. Photo: David Sims / Ralph Lauren

The labels stop reading as separate tiers and start functioning as moods inside the same wardrobe. Purple Label handles the evening tailoring through black tie looks and sharply cut suiting, Polo Sport introduces athletic looseness and technical references, and Polo Ralph Lauren stays grounded in classic American staples. The result spans sport, travel, formal occasions, and everyday wear while staying inside one continuous mood.

Morgan rides a black horse rearing against a clear blue sky in a white Purple Label tuxedo dinner jacket with a black bow tie, black trousers, and black evening loafers
Ralph Lauren Purple Label’s white shawl-collar tuxedo finds the campaign’s most cinematic stage, with Morgan Sahadow at the reins. Photo: David Sims / Ralph Lauren
Morgan sits upright on a dark horse against a blue sky in a Purple Label white dinner jacket, black bow tie, white shirt with a black pocket square, black tuxedo trousers with side stripe, and black velvet loafers
A second equestrian frame keeps Morgan Sahadow in Ralph Lauren Purple Label evening tailoring under an open coastal sky. Photo: David Sims / Ralph Lauren

Few brands construct settings as completely as Ralph Lauren, and this campaign continues that tradition by presenting luxury as something relaxed, social, and familiar. Bare feet accompany pleated white trousers, black tie sits beside convertibles and sailboats, and rugby stripes, polo shirts, and tailored jackets all exist naturally inside the same frame. The Mediterranean setting feels distinctly Ralph Lauren, an American aspiration projected onto the coast.

Morgan leans against a red sports car at the coast in dark sunglasses, a black field jacket open over a white tuxedo shirt with a black bow tie and black tuxedo waistcoat, and black tuxedo trousers, the sea behind him
Black tie meets a black field jacket and a red coupé for Ralph Lauren’s spring-summer 2026 campaign. Photo: David Sims / Ralph Lauren

At a moment when menswear favors wardrobes that travel fluidly across situations and dress codes, the campaign offers a complete idea of how the Ralph Lauren man wants to dress, travel, socialize, and picture his own summer.

Hamid sits against the coast in sunglasses, a white Polo Ralph Lauren cotton shirt, and white trousers, a small girl in a white cable-knit polo perched on his shoulder with the ocean horizon behind them
Hamid Onifadé folds Polo Ralph Lauren into the campaign’s coastal-leisure mood. Photo: David Sims / Ralph Lauren
Morgan stands beside a yellow sports car in dark sunglasses, a black Polo Sport zip jacket layered over a red zip polo and black bandana, black trousers, and a golf club lifted across his shoulders
Polo Sport flips the campaign into red-and-yellow speed with Morgan Sahadow, a golf club, and a coupé. Photo: David Sims / Ralph Lauren
Cheikh wears Polo Sport visor sunglasses, a black Polo Sport zip jacket, a white turtleneck, and a red cable-knit sweater draped across his shoulders, a blue and white Polo Sport flag rising behind him
Cheikh Dia takes Polo Sport into the campaign’s primary palette with a shoulder-tied red knit and a sail-shaped backdrop. Photo: David Sims / Ralph Lauren

The eveningwear thread running through this campaign sharpens into Purple Label’s 1940s-inspired spring 2026 tailoring.

Jon Paul leans against a whitewashed wall in sunglasses, a navy double-breasted blazer worn open over a navy-and-white horizontal striped knit, white pleated wide-leg linen trousers, and bare feet, a blue sky behind him
Hamid laughs in a white Polo Ralph Lauren polo shirt with sunglasses hooked at the placket, pleated white trousers, and white Polo sneakers, lifting a small girl in a white cable-knit polo and matching trousers onto his hip against an open sky
Morgan sits behind the wheel of a yellow sports car in Polo Sport visor sunglasses, a black Polo Sport jacket, and a red zip polo, hand on the steering wheel, the door open to a blue sky
Hamid sits on the back of a dark car at golden hour in a black Purple Label double-breasted tuxedo jacket over a black turtleneck and dark sunglasses, a woman in a long red one-shoulder gown reclining across his lap
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