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Eton

Eton is a Swedish luxury menswear fashion brand creating timeless and classic pieces since 1928. The company was founded by David and Annie Pettersson, who wanted to make quality clothing for men. Today, Eton continues to stay true to its roots. Eton offers an array of stylish products such as dress shirts, ties, overshirts, polos, and pocket squares. With their commitment to craftsmanship and attention to detail combined with contemporary cuts, fabrics, and colors, Eton ensures all customers look sharp no matter what occasion they are dressing for.

Model Jonas Mason sports a lilac-colored linen shirt for Eton's spring-summer 2023 campaign.

Campaigns

Eton’s New Collection Celebrates the Beauty of Sardinia

Eton unveils an Italian flavor for spring-summer 2023, launching its new campaign and collection, “Bella Sardinia.” This season acts as an inspired expression of admiration for the picturesque island of Sardinia. Simultaneously, Eton recognizes its …

Philip Lach de Bère, Staffan Lindström, Alberto Perazzolo, Richard Biedul, and Sacha M'Baye appear in Eton's holiday 2022 campaign.

Campaigns

Eton Shares a Special Evening with Friends

For its 2022 holiday campaign, Eton honors shared memories and occasions. Eton’s iconic shirts embody these moments as captured in the brand’s new advertisement, which portrays an …

Armand Mondo Duplantis Eton Shirts Campaign 2022 003

Campaigns, Celebrity

Mondo Duplantis Takes to Stockholm Olympic Stadium for Eton Shirts Campaign

Eton Shirts kicks off a new collaboration with Armand “Mondo” Duplantis with the launch of the What Does It Take? campaign. The pole vaulter, who holds the world record for …

O'Shea Robertson sports a linen popover shirt from Eton's spring-summer 2020 collection.

Lookbooks

Eton Pays Homage to India with Spring ’20 Collection

Eton’s spring-summer 2020 collection comes together as a result of creative director Sebastian Dollinger and his design team’s visit to Jaipur, India. Dollinger embraces the …

Model Paul Kelly wears a matching knit beanie and scarf from Eton's fall-winter 2019 collection.

Lookbooks

Paul, Zack & Robertas Don Eton Fall ’19 Collection

Eton presents its fall-winter 2019 collection “Horizons.” The brand’s cherished shirts and accessories reference a marriage of past and present design ideas. Eton’s versatile range …

Enjoying a cup of coffee, Paul Kelly models a patterned shirt from Eton's holiday 2019 collection.

Lookbooks

Paul & Sacha Charm in Dapper Shirts for Eton Holiday ’19 Collection

Paul Kelly and Sacha M’Baye are ready for “Afternoon Tea” as they connect with Eton to present the brand’s holiday 2019 collection. The lineup encompasses …

Eton Spring/Summer 2017 Menswear

Lookbooks

Enjoy a Swedish Summer with Eton’s Chic Offering

Eton links up with photographers Calle Stoltz and Jesse Laitinen to present its spring-summer 2017 collection. The brand unveils its signature shirts and accessories with …

Eton 2016 Fall Winter Lookbook Bastiaan Van Gaalen 005

Lookbooks

Lost in Translation: Eton Reunites with Bastiaan Van Gaalen for Fall

Exploring Eton’s fall-winter 2016 collection, paisley and geometric prints decorate intricate ties, which are equally matched by well-crafted shirts. The range picks up where the …

Eton 2016 Fall Winter Campaign 004

Campaigns

Eton Inspires with Dapper Fall Campaign

Eton perfects dashing styles for the gentleman with its fall-winter 2016 collection. Putting forth standouts for the season, the brand unveils its new campaign. Making …

Eton 2016 Spring Summer Menswear

Lookbooks

Eton Wardrobes the Multifaceted Man of Style

Eton delivers a fresh new, energized image for spring with its latest menswear collection. After unveiling a new logo recently, the heritage brand celebrates Scandinavian …

Mathias Lauridsen Eton of Sweden Spring Summer 2015 Campaign 001

Campaigns

All Hail Mathias Lauridsen! See the Model’s Eton of Sweden Spring 2015 Campaign

Mathias Lauridsen is not doing too bad for a model. In addition to fronting spring 2015 campaigns for Giorgio Armani and Gucci, the top model …

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