Etro’s fall-winter 2024 campaign sets its stage in Messina, a nod to the hometown of creative director Marco de Vincenzo. With a visual narrative steeped in the mythical essence of Homeric tales, the campaign evokes an intriguing interplay between timeless elegance and modern-day Bohemian allure.
Colin Dodgson’s lens captures this spirit, aided by Vincent Pons’s styling that harmonizes bold and intricate textures.
Etro Fall/Winter 2024 Campaign
Leading the charge this season are models Nuno Marques and Bilal Bourhattas, joined by Adele Aldighieri, Alex Consani, and Elise Kouzou. The cast’s synergy elevates the atmosphere, blending individual charisma with collective storytelling.
The sartorial lineup brims with tailored ensembles marked by jacquard and paisley motifs, drawing on Etro’s heritage while pushing its style narrative forward. Deep red and earthy tones wash over the fabric, with unexpected flashes of floral accents adding complexity.
In one striking visual, Nuno’s striped suit, set against a detailed patterned shirt, embodies the essence of boldness. Elsewhere, a double-breasted ensemble on Bilal, softened with rich, muted prints, strikes a chord between structured classicism and poetic nonchalance.
The folklore-inspired theme shines through in every image, whether it’s against the sea-kissed shores or the rugged Sicilian coastline. This orchestrated balance of natural landscapes and fashion ingenuity emphasizes Etro’s rooted yet innovative stance.
The campaign, with its blend of narrative and aesthetic, showcases how Etro reframes tradition for today’s man. It shifts between eras with ease, encapsulating a spirit that feels both timeless and contemporary.
