The “Empire of Freedom” is the theme of Etro’s spring-summer 2022 collection. The Italian brand looks to photographer Mario Sorrenti to capture its newest campaign. Etro’s advertisement showcases its vision of a setting that serves as a common area and an atelier and home. For Etro, its ad represents an extension of the brand’s original values, of family, or the idea of personal roots and a wider community, sharing common bonds.
Etro Spring/Summer 2022 Campaign
Models Erin Mommsen, Kendall Harrison, and Bomi Youn appear before Mario Sorrenti’s camera lens for Etro’s spring-summer 2022 campaign. Colorful lighting accentuates the trio’s individuality with a psychedelic edge. Meanwhile, Etro’s advertising is representative of the brand’s multi-cultural and eclectic spirit.
Etro’s vibrant designs and loose silhouettes give the season a carefree vibe. After all, “Empire of Freedom,” Etro’s spring-summer 2022 collection, is an “opportunity to invent and look together to the future with new eyes: the eyes of young people with the spontaneity of a community, without rules and beliefs,” according to the brand.