Arthur Gosse channels a relaxed energy as he connects with Esprit for its ‘I Am Sustainable’ campaign. The French fashion model dons a classic double denim look for the outing. Nineties style is present with light denim washes as Esprit brings attention to its denim that it makes with sustainable materials. Esprit plans for an eco-friendly future now by setting objectives for 2020-21. The brand plans to make 100% of its denim with sustainable materials, use 100% organic cotton, recycled cotton, or Better cotton, as well as replace viscose fibers and synthetic with at least 30% of sustainable materials.