Emporio Armani Takes Its Classic Underwear to the Beach

The Fashionisto

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Published June 7, 2024

Benjamin Arvay wears white boxer briefs for the Emporio Armani spring-summer 2024 underwear campaign. Pin
Benjamin Arvay wears white boxer briefs for the Emporio Armani spring-summer 2024 underwear campaign. Photo: Bruno Staub / Emporio Armani

Emporio Armani returns with a classic, minimalist aesthetic for its spring-summer 2024 underwear campaign. The advertisement, captured by photographer Bruno Staub, features models Benjamin Arvay, Kelvin Adewole, and Timo Pan. The trio, already making waves in the Italian brand’s ready-to-wear collection this season, now takes center stage at a makeshift beach studio.

Emporio Armani Spring/Summer 2024 Underwear Campaign

Kelvin Adewole stars in Emporio Armani's spring-summer 2024 underwear campaign, sporting black briefs. Pin
Kelvin Adewole stars in Emporio Armani’s spring-summer 2024 underwear campaign, sporting black briefs. Photo: Bruno Staub / Emporio Armani

Emporio Armain’s models present its underwear essentials, emphasizing neutral tones that enhance the collection’s timeless appeal. They showcase the brand’s briefs and boxer briefs—their confident poses and the simplicity of their surroundings, bringing the underwear into sharp focus.

Timo Pan wears Emporio Armani cotton boxer briefs for the brand's spring-summer 2024 underwear campaign.Pin
Timo Pan wears Emporio Armani cotton boxer briefs for the brand’s spring-summer 2024 underwear campaign. Photo: Bruno Staub / Emporio Armani

Timo, Kelvin, and Benjamin, groomed to perfection by hair stylist Ramona Eschbach and makeup artist Christine Corbel, exude natural elegance as Emporio Armani’s leading men. Against a deliberately understated backdrop, timeless sophistication is finessed with a blend of classic and modern elements, epitomizing the essence of the brand’s relaxed refinement.


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