Emporio Armani Introduces Stronger With You Fragrance, James Jagger Stars in Campaign

The Fashionisto

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Published June 8, 2017

James Jagger and Matilda Lutz come together for Emporio Armani's 2017 fragrance campaign.Pin
James Jagger and Matilda Lutz come together for Emporio Armani’s 2017 fragrance campaign.

Emporio Armani heads into summer with the launch of a new fragrance set. The Italian brand champions modern love with its male scent Stronger With You and its female counterpart Because It’s You. Actor James Jagger stars in the accompanying fragrance campaign. Jagger joins Italian model and actress, Matilda Lutz.

Related: Emporio Armani Reconnects with Jason Morgan for New Underwear Campaign

The pair appears in a series of short films directed by Fabien Constant. Available now, Stronger With You includes top notes of violet leaves, cardamom, and pink pepper. The distinguishable fragrance also features a heart of sage and base, which brings together chestnut, musk, and vanilla.

Emporio Armani Strong With You/Because It’s You Fragrance Campaign

Emporio Armani taps James Jagger and Matilda Lutz for its new fragrance campaign.Pin
Emporio Armani taps James Jagger and Matilda Lutz for its new fragrance campaign.
Emporio Armani Strong with You fragrance artworkPin
Emporio Armani Strong with You fragrance artwork

Video: Emporio Armani Strong With You/Because It’s You Fragrance Campaign

Style Watch: James Jagger in Emporio Armani at Strong With You Launch

Designer Giorgio Armani poses for photos with James Jagger and Matilda Lutz at Emporio Armani's fragrance launch event.Pin
Designer Giorgio Armani poses for photos with James Jagger and Matilda Lutz at Emporio Armani’s fragrance launch event.
Images courtesy of Emporio Armani

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