Edward Wilding Steps Into the Spotlight, Fronts Joop! Spring ’17 Advertising

Edward Wilding stars in Joop!'s spring-summer 2017 campaign.
Edward Wilding stars in Joop!’s spring-summer 2017 campaign.

The third time’s the charm as Edward Wilding stars in Joop!’s spring-summer 2017 campaign. The British model also fronts this season’s new lookbooks. Modeling all of Joop!’s lines, Edward connects with photographer Sacha Tassilo Höchstetter.

Related: Joop! Reunites with Edward Wilding for Fall Campaign

Edward also joins beauty Julia Jamin for the outing. Showcasing Joop!’s versatile ranges, Edward is dashing in trim suits from the brand’s mainline. Meanwhile, casual style reigns as the British model sports white denim from Joop! Jeans. Styled by Isabelle Thiry, Edward also wears logo adorned t-shirts and relaxed sportswear.

Joop! Spring/Summer 2017 Campaign

Julia Jamin and Edward Wilding don white suits for Joop!'s spring-summer 2017 campaign.
Julia Jamin and Edward Wilding don white suits for Joop!’s spring-summer 2017 campaign.
A smart vision, Edward Wilding fronts Joop!'s spring-summer 2017 eyewear campaign.
A smart vision, Edward Wilding fronts Joop!’s spring-summer 2017 eyewear campaign.
Joop! taps Edward Wilding for its spring-summer 2017 watches campaign.
Joop! taps Edward Wilding for its spring-summer 2017 watches campaign.
Edward Wilding stars in Joop!'s spring-summer 2017 bags campaign.
Edward Wilding stars in Joop!’s spring-summer 2017 bags campaign.

Joop! Jeans Spring/Summer 2017 Campaign

Models Edward Wilding and Julia Jamin front Joop! Jeans' spring-summer 2017 campaign.
Models Edward Wilding and Julia Jamin front Joop! Jeans’ spring-summer 2017 campaign.

Joop! Spring/Summer 2017 Lookbook

Reuniting with Joop! for spring-summer 2017, Edward Wilding is dashing in trim separates.
Reuniting with Joop! for spring-summer 2017, Edward Wilding is dashing in trim separates.
Wearing a pale grey suit, Edward Wilding stars in Joop!'s spring-summer 2017 lookbook.
Wearing a pale grey suit, Edward Wilding stars in Joop!’s spring-summer 2017 lookbook.

Joop! Jeans Spring/Summer 2017 Lookbook

British model Edward Wilding rocks a wet t-shirt for Joop! Jeans' spring-summer 2017 lookbook.
British model Edward Wilding rocks a wet t-shirt for Joop! Jeans’ spring-summer 2017 lookbook.

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