The third time’s the charm as Edward Wilding stars in Joop!’s spring-summer 2017 campaign. The British model also fronts this season’s new lookbooks. Modeling all of Joop!’s lines, Edward connects with photographer Sacha Tassilo Höchstetter.
Edward also joins beauty Julia Jamin for the outing. Showcasing Joop!’s versatile ranges, Edward is dashing in trim suits from the brand’s mainline. Meanwhile, casual style reigns as the British model sports white denim from Joop! Jeans. Styled by Isabelle Thiry, Edward also wears logo adorned t-shirts and relaxed sportswear.