Dsquared2’s fall-winter 2024 collection, a testament to the power of transformation, is a theme woven throughout the brand’s latest campaign. Dan and Dean Caten’s creative genius crafts a captivating narrative this autumn, seamlessly shifting from day to evening, casual to formal.
Dsquared2 Fall/Winter 2024 Campaign
At the forefront of the campaign is Luke Champion, who takes center stage in front of Mario Sorrenti’s lens. The sleek advertisement, featuring creative direction by Giovanni Bianco, showcases Dsquared2’s fearless man as he effortlessly transitions between styles.
Luke embodies a casual vision in one look, pairing a Canadian puffer jacket with a DSQ2 marble-dyed choke-fit T-shirt and dark crinkle-wash 5-pocket pants. The latter features a fleece jersey with a zip at the waist, adding a layered effect to the ensemble.
As the sun sets, Luke transforms into a modern evening icon, donning a tailored jumpsuit in black, complete with an oversized clutch.
Luke completes his looks with Dsquared2’s black framed Hype optical glasses and sunglasses.
In the campaign video, Luke shares the spotlight with his sister, Abby Champion. As the narrative unfolds, makeup artist Aaron de Mey and hair artist Shay Ashual work their magic, transforming Luke’s look from tousled to slicked back and braided.
This metamorphosis is a testament to the power of transformation. After all, Dsquared2’s fall-winter 2024 collection is a masterclass in reinvention.
