DSquared2 Goes the Way of Snapshots for Spring Ads

The Fashionisto

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Published January 12, 2016

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Updated May 1, 2018

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Dsquared2 Spring/Summer 2016 Campaign photographed by Mert & Marcus

Dsquared2 Spring/Summer 2016 Campaign

Dsquared2 reunites with photography duo Mert & Marcus for its spring-summer 2016 advertising campaign. Capturing the relaxed beach-driven image of sunny California, the advertisement juxtaposes images of models and palm trees. Chosen as the season’s protagonists, models Mariacarla Boscono, Kit Butler, Caroline Trentini and Mitchell Slaggert lend the campaign a nonchalant image of style. Embracing the casual designs of Dan and Dean Caten, the models are pictured in leggings, mesh tops, fitted blazers and more.

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Models Mariacarla Boscono, Kit Butler, Caroline Trentini and Mitchell Slaggert for Dsquared2 Spring/Summer 2016 Campaign

Dsquared2 Pre-Spring 2016

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Dsquared2 embraces a buffalo check print for its pre-spring 2016 collection, turning out a trendy bomber jacket.

Dsquared2 embraces a fun beach bum aesthetic for its pre-spring 2016 collection. Blending preppy aspirations with ideal images of the surfer, Dan and Dean Caten arrive at a colorful collection of laid-back separates for downtime. Hero pieces include graphic t-shirts, color-blocked tops, light scarfs, baggy shorts and denim shirts.

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A mixture of solids and patterns contribute to the beach bum aesthetic of Dsquared’s pre-spring 2016 collection.
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Dsquared2 prepares its man for lazy days at the beach with layers of casual fashions.
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A playful mix of colors encourages a youthful attitude.

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