The latest DITA eyewear campaign unfolds against the iconic streets and intimate luxury of Paris. It features Luka Sabbat and his father, Clark, a narrative as captivating as the city itself. The cobblestones of Le Marais and the plush interiors of Hotel Costes are silent narrators of a story woven with threads of familial ties and sartorial finesse.
This campaign celebrates the opening of DITA’s new flagship store in the heart of Paris and the personal history of Luka, whose formative years in the city infuse authenticity into each frame captured.
Luka & Clark Sabbat for DITA Eyewear Campaign
The eyewear showcased is a masterclass in craftsmanship, with the EPILUXURY 13 sunglasses taking center stage. Their interchangeable lenses mirror the city’s transition from day to night, embodying the versatility that characterizes Parisian style.
Luka, adorned with black-polished fingernails and his signature dreads, becomes the embodiment of contemporary chic. The EPILUXURY 13 shades, a testament to Japanese craftsmanship, are accessories and artifacts that tell a tale of quality and meticulous attention to detail.
DITA’s campaign celebrates quality over branding, the artisanal over the industrial. As Luka himself articulates, true luxury is felt in the quality of the touch, seen in the subtleties of design, and lived through the experiences they enrich.
