Diesel Offers Playful Twist on Typical Fashion Imagery for Fall Campaign

Models Anna Mila and Miles Frank a scarf in a charming image from Diesel's fall-winter 2016 campaign.
Models Anna Mila and Miles Frank a scarf in a charming image from Diesel’s fall-winter 2016 campaign.

After taking a look at Diesel Black Gold’s moody fall advertisements, a playful attitude pervades with the release of Diesel’s fall-winter 2016 campaign. The lighthearted visuals poke fun at typical fashion imagery. Photography team Santiago & Mauricio collaborates with Diesel artistic director, Nicola Formichetti for the occasion.

Related: Diesel Finds Eastern Inspiration for Pre-Fall

Discussing the campaign’s direction, Formichetti shares, “We worked with director/photographer duo Santiago & Mauricio to shoot beautiful and impactful images where the product is celebrated with a twist on the traditional advertising images.”

Diesel Fall/Winter 2016 Campaign

Diesel puts its denim front and center for its fall-winter 2016 campaign.
Diesel puts its denim front and center for its fall-winter 2016 campaign.

He continues, “It is really important for us to continue speaking the same language that we started with the Fall Winter 15 campaign, and keep the connection and interaction it created with our audience.” Styled by Davey Sutton, models Lucas Ucedo, Miles Frank, Julian Schratter, Xiara Waller, Mona Motsuoka, Anna Mila and Kris Gottschalk appear in the advertisement.

Model Julian Schratter does some hard thinking for Diesel's fall-winter 2016 campaign.
Model Julian Schratter does some hard thinking for Diesel’s fall-winter 2016 campaign.
Models Lucas Ucedo, Mona Motsuoka and Julian Schratter fall in line for Diesel's fall-winter 2016 campaign.
Models Lucas Ucedo, Mona Motsuoka and Julian Schratter fall in line for Diesel’s fall-winter 2016 campaign.
Miles Frank does some forward thinking for Diesel's fall-winter 2016 campaign.
Miles Frank does some forward thinking for Diesel’s fall-winter 2016 campaign.
Starring in Diesel's fall-winter 2016 campaign, Kris Gottschalk and Lucas Ucedo have a shearling moment.
Starring in Diesel’s fall-winter 2016 campaign, Kris Gottschalk and Lucas Ucedo have a shearling moment.

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