Cristiano Ronaldo 2016 CR7 Underwear Campaign

Cristiano Ronaldo fronts CR7 Underwear's fall-winter 2016 campaign. — Cristiano Ronaldo fronts CR7 Underwear’s fall-winter 2016 campaign.

Cristiano Ronaldo once again steps out in the spotlight to front a new round of advertising for his brand CR7 Underwear. The star athlete connects with photographer Nathan Gallagher for the label’s fall-winter 2016 campaign. Ronaldo’s sixth season for CR7 Underwear, he conveys, “I wanted to put my favourite new designs in the spotlight for this campaign, which is all about celebrating the confidence that great underwear can give you.”

Ronaldo continues, “I want my designs to give people confidence, to make them both look and feel great.” Solid styles and graphic prints come together for the underwear outing with CR7 debuting Expressive and Art lines. Ronaldo adds, “Underwear is the first thing you put on in the morning, so it’s the foundation to feeling your best. I always feel good when I’m wearing great underwear–it’s a confidence boost.”