Coach is On the Move with Dean Fujioka + More for Spring ’22 Campaign

The Fashionisto

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Published January 27, 2022

Going casual in Coach, Dean Fujioka fronts the brand's spring-summer 2022 campaign.Pin
Going casual in Coach, Dean Fujioka fronts the brand’s spring 2022 campaign.

Coach debuts its spring 2022 campaign, which features Dean Fujioka, Parker Kit Hill, Elsa Majimbo, Wisdom Kaye, Noah Beck, and Shawn Dou as the faces of the brand.

For the new ad, Coach creative director, Stuart Vevers, collaborates with photographer Tyler Mitchell.

The campaign reimagines Coach’s famous Horse and Carriage code and first-ever house emblem in a pop-colored palette for a new generation of Coach fans.

Parker Kit Hill, Elsa Majimbo, Wisdom Kaye, and Noah Beck appear in Coach's spring-summer 2022 campaign.Pin
Parker Kit Hill, Elsa Majimbo, Wisdom Kaye, and Noah Beck appear in Coach’s spring 2022 campaign.

Coach Spring 2022 Campaign

“That’s My Ride” examines Coach’s history through the perspective of popular culture, in a whimsical evocation of nostalgic ride sequences from movies and music that have become part of our collective imagination.

Related: COACH RETURNS TO THE RUNWAY WITH CAREFREE SPRING STYLE

The campaign follows the Coach Family as they travel about town in their many forms of transportation. It highlights the distinct sense of flair and individuality that each campaign star brings to their everyday journeys.

Shawn Dou stars in Coach's spring-summer 2022 campaign.Pin
Shawn Dou stars in Coach’s spring 2022 campaign.

Furthermore, Coach’s spring 2022 campaign showcases Vevers’ creative vision for the season with American classics envisioned via the prism of the present.

According to Vevers, “Joyful and optimistic, spring 2022 celebrates our house codes through the point-of-view of a new generation.”

For the house creative director, “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”

Sporting a pink hoodie, Dean Fujioka stars in Coach's spring-summer 2022 campaign.Pin
Sporting a pink hoodie, Dean Fujioka stars in Coach’s spring 2022 campaign.

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