Coach debuts its spring 2022 campaign, which features Dean Fujioka, Parker Kit Hill, Elsa Majimbo, Wisdom Kaye, Noah Beck, and Shawn Dou as the faces of the brand.
For the new ad, Coach creative director, Stuart Vevers, collaborates with photographer Tyler Mitchell.
The campaign reimagines Coach’s famous Horse and Carriage code and first-ever house emblem in a pop-colored palette for a new generation of Coach fans.
Coach Spring 2022 Campaign
“That’s My Ride” examines Coach’s history through the perspective of popular culture, in a whimsical evocation of nostalgic ride sequences from movies and music that have become part of our collective imagination.
The campaign follows the Coach Family as they travel about town in their many forms of transportation. It highlights the distinct sense of flair and individuality that each campaign star brings to their everyday journeys.
Furthermore, Coach’s spring 2022 campaign showcases Vevers’ creative vision for the season with American classics envisioned via the prism of the present.
According to Vevers, “Joyful and optimistic, spring 2022 celebrates our house codes through the point-of-view of a new generation.”
For the house creative director, “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”