Chris Pine reunites with Giorgio Armani, starring in a new campaign for the brand’s latest fragrance, Armani Code Profumo. The cologne was inspired by the Giorgio Armani tuxedo and features a base of tonka bean, amplified by woody-ambery accord and burnt styrax wood. Contributing to an alluring fragrance, other notes include green mandarin essence, crisp green apple, orange blossom and tobacco.
Behind the Scenes: Chris Pine for Armani Code Profumo
Discussing the difference between Armani Code and Armani Code Profumo, Pine explains, “The difference can be seen in how the two commercials appear visually. Code is clear and bright just as the cologne smells while the Profumo is a bit darker, the colors a bit deeper, the contrasts between light and dark more stark.”
The 35 year-old actor also expresses his connection to Armani’s new fragrance, sharing, ” I love the feeling of clarity and purpose that is so evident in the Code commercial. Just as I relish mystery I also love how unencumbered by doubt and second guessing I feel when imbued with a purpose. ”
Chris Pine for Armani Code Profumo Teaser
Flashback: Chris Pine for Armani Code
In February 2014, Chris Pine was announced as the celebrity face of Armani Code. Since, the actor has starred in two campaigns for the signature Armani fragrance. Discussing Pine, Armani shared, “Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance.”