Chris Pine Fronts Armani Code Profumo Ad

The Fashionisto

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Published February 1, 2016

Chris Pine for Armani Code Profumo CampaignPin
Chris Pine for Armani Code Profumo Campaign

Chris Pine reunites with Giorgio Armani, starring in a new campaign for the brand’s latest fragrance, Armani Code Profumo. The cologne was inspired by the Giorgio Armani tuxedo and features a base of tonka bean, amplified by woody-ambery accord and burnt styrax wood. Contributing to an alluring fragrance, other notes include green mandarin essence, crisp green apple, orange blossom and tobacco.

Related: Chris Pine Wears Giorgio Armani Made to Measure

Behind the Scenes: Chris Pine for Armani Code Profumo

Chris Pine dons a sharp suit for the shoot of Armani Code Profumo's advertisement.Pin
Chris Pine dons a sharp suit for the shoot of Armani Code Profumo’s advertisement.

Discussing the difference between Armani Code and Armani Code Profumo, Pine explains, “The difference can be seen in how the two commercials appear visually.  Code is clear and bright just as the cologne smells while the Profumo is a bit darker, the colors a bit deeper, the contrasts between light and dark more stark.”

The 35 year-old actor also expresses his connection to Armani’s new fragrance, sharing, ” I love the feeling of clarity and purpose that is so evident in the Code commercial.  Just as I relish mystery I also love how unencumbered by doubt and second guessing I feel when imbued with a purpose. ”

Chris Pine behind the scenes of his Armani Code Profumo campaign.Pin
Chris Pine behind the scenes of his Armani Code Profumo campaign.
Chris Pine films Armani Code Profumo's new advertisement.Pin
Chris Pine films Armani Code Profumo’s new advertisement.

Chris Pine for Armani Code Profumo Teaser

Flashback: Chris Pine for Armani Code

Photographed by Matthew Brookes, actor Chris Pine continues as the face of Giorgio Armani's fragrance, Armani Code.Pin
Photographed by Matthew Brookes, actor Chris Pine appears as the face of Giorgio Armani’s fragrance, Armani Code.

In February 2014, Chris Pine was announced as the celebrity face of Armani Code. Since, the actor has starred in two campaigns for the signature Armani fragrance. Discussing Pine, Armani shared, “Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance.”

armani code chris pinePin
Chris Pine for Armani Code Fragrance Campaign

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