The New Leading Man–Star Trek actor Chris Pine has been tapped by Giorgio Armani to front the new fragrance campaign for Armani Code. Pine’s campaign will launch later this spring. For designer Giorgio Armani, as expressed to WWD, “Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance.”
