Hot on the heels of covering a special edition of Vanity Fair, there’s more news for Chris Hemsworth. The Avengers star has been tapped as the latest brand ambassador for TAG Heuer. Hemsworth’s relationship with the brand began in 2013, when he starred in Rush as Formula 1 driver James Hunt. For TAG Heuer CEO Jean-Claude Biver, it made perfect sense to enlist Hemsworth as an ambassador. Appearing in an advertising campaign, Hemsworth is pictured alongside the TAG Heuer Carrera Heuer 01 timepiece and the hashtag, #DontCrackUnderPressure.