This is Love: Calvin Klein Unveils New Pride Campaign

The Fashionisto

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Published June 13, 2023

Jan Anthonio models special Pride underwear for Calvin Klein's new campaign.Pin
Jan Anthonio models special Pride underwear for Calvin Klein’s new campaign. Photo: Dan Beleiu / Calvin Klein

Calvin Klein, synonymous with daring fashion and timeless style, has released its new CK campaign after capturing hearts with its Pride ad that starred the charismatic Brandon Flynn. The brand is back, radiating love and celebrating diversity through its iconic denim, underwear, and the classic CK1 fragrance. And who better to carry this vibrant message of Pride than models Evans Ikechukwu, Jan Anthonio, and Jordan Barrett? These three create a beautiful image of inclusivity and joy.

Calvin Klein Pride 2023 Campaign

Sporting white denim jeans, Evans Ikechukwu stars in the Calvin Klein CK1 Pride 2023 campaign.Pin
Sporting white denim jeans, Evans Ikechukwu stars in the Calvin Klein CK1 Pride 2023 campaign. Photo: Dan Beleiu / Calvin Klein

Captured through the expert lens of photographer Dan Beleiu, the models deliver an energetic performance, offering a compelling representation of Pride and acceptance. Every shot, and every angle, underlines the campaign’s dynamic spirit, further brought to life by the creative vision of Cedric Murac and Florentin Tuillier.

Jordan Barrett wears a CK Pride t-shirt for the brand's 2023 campaign.Pin
Jordan Barrett wears a CK Pride t-shirt for the brand’s 2023 campaign. Photo: Dan Beleiu / Calvin Klein

The campaign frames Calvin Klein’s Pride 2023 collection, a line characterized by limited styles that speak volumes of love and togetherness. “This is Love” underwear, t-shirts, sweat shorts, and a novel sleeveless hoodie make up this exclusive collection, each carrying an air of unapologetic authenticity.

Wearing red, Jan Anthonio makes a splash in the Calvin Klein CK Pride 2023 campaign.Pin
Wearing red, Jan Anthonio makes a splash in the Calvin Klein CK Pride 2023 campaign. Photo: Dan Beleiu / Calvin Klein

And, of course, the models’ striking looks in the campaign do not happen by chance. They have been styled by Ian Bradley, who plays with simplicity and elegance, proving that less is more when executed precisely. Further enhancing their appeal, the hairdos crafted by Lucas Wilson bring a stylish twist, while Cyndle Komarovski’s makeup expertise keeps the models’ charm intact and captivating.

Rocking bold colors, Evans Ikechukwu appears in the Calvin Klein Jeans Pride 2023 campaign.Pin
Rocking bold colors, Evans Ikechukwu appears in the Calvin Klein Jeans Pride 2023 campaign. Photo: Dan Beleiu / Calvin Klein

Overall, Calvin Klein’s new campaign is a colorful celebration of Pride, acceptance, and love that goes beyond the confines of fashion. It’s a narrative of unity, embracing diversity and individuality, and cherishing one’s unique identity with a sense of joy and confidence. And this is precisely what Calvin Klein has always stood for—leading with love and inspiring through style.

Aussie Jordan Barrett fronts Calvin Klein's Pride 2023 campaign.Pin
Aussie Jordan Barrett fronts Calvin Klein’s Pride 2023 campaign. Photo: Dan Beleiu / Calvin Klein

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