Calvin Klein’s Modern Cotton underwear takes center stage in the brand’s latest fall 2024 campaign. Leading the charge is model Francesco Ruggiero, who finds himself in a serene lake setting that’s equal parts idyllic and intimate.
Calvin Klein Modern Cotton Underwear Campaign
Lensed by photographer Misha Taylor, the scene unfolds with a relaxed, sun-kissed vibe that perfectly captures the fleeting moments between summer’s end and fall’s arrival. The atmosphere is effortless, much like the underwear itself.
As the brand explains, Calvin Klein’s Modern Cotton underwear line embraces the art of ease. Soft to the touch and emblazoned with the iconic Calvin Klein logo, these undergarments are designed to keep up with your active lifestyle.
Francesco puts the collection to the test, showcasing the Modern Cotton stretch boxer briefs in crisp white.
A fan favorite, the Modern Cotton stretch underwear boasts a supportive pouch and longer leg line for a fit that’s as breathable as it is comfortable. With its flexible design, it’s no wonder this style is a best-seller.
As the seasons transition, one thing remains constant: the need for great underwear. And with Calvin Klein’s Modern Cotton line, you’re all set.
