After making a splash with a performance at the 2017 American Music Awards, Korean pop group BTS teams up with Puma. While the two groups have worked together before, this is the first time they will collaborate on a global platform. BTS lends Puma’s sporty style their stamp of approval with revisited pieces. The k-pop group introduces trendy sportswear and a fresh remix of the brand’s iconic Puma Turin sneakers. The collection launched this month in Korea and will follow globally in July. Currently, starring in a Puma campaign, BTS advertises Puma’s suede sneakers and T-7 sneakers. Next up for the group, they will collaborate with Puma once more for a fall capsule.
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BTS Puma 2018 Campaign
