Pepe Jeans partners with Brooklyn Beckham to showcase its latest denim. The fashion brand continues its sustainable efforts with its Wiser Wash denim. A new campaign spotlights the fresh denim styles.
Brooklyn Beckham takes to the beach as the star of Pepe Jeans’ sustainable Wiser Wash denim campaign. The beach serves as the perfect backdrop for the advertisement. Afterall, Pepe Jeans’ latest denim is revolutionary thanks to cutting energy use by forty percent and reducing the amount of water used for production.
While traditional denim washing methods can use up to sixteen liters of water for decolorization, Pepe Jeans’ Wiser Wash denim uses one cup. They also remove toxic chemicals from the bleaching process. Pepe Jeans uses the eco-friendly alternative Ozone to accomplish its finish.