Rag & Bone’s Holiday Campaign Sees Grit Meet City Cool

The Fashionisto

/

Published December 17, 2024

Liam Kelly stars in the Rag & Bone holiday 2024 campaignPin
Liam Kelly stars in the Rag & Bone holiday 2024 campaign. Photo: Kat Irlin / Rag & Bone

Rag & Bone channels downtown edge for its holiday 2024 campaign, capturing a blend of rugged motion and urban sophistication. Model Liam Kelly is the man in focus, embodying the city’s rhythm as he moves through New York streets. Behind the lens, Kat Irlin trades studio gloss for gritty realism.

Rag & Bone Holiday 2024 Campaign

Rag & Bone Leather TrenchPin

Rag & Bone’s featured wardrobe is a collision of precision and ease. A glossy black leather trench holds court, cinched at the waist.

Rag & Bone OvershirtPin

Elsewhere, the overshirt takes a utilitarian turn, layered over a crisp white tee—its relaxed drape suggesting movement, not restriction. Denim plays an anchor role, light-washed and broken in, paired with understated sneakers for a lived-in energy.

Rag & Bone HoodiePin

Then, there are the softer moments. A charcoal hoodie dresses Liam in a blurred reflection, caught between shadow and glass, while earthy tones emerge through a camel-hued work shirt.

Rag & Bone Sweater and ScarfPin

Details matter. Knitted textures, loose scarves, and silver jewelry punctuate the looks, balancing restraint with personality. Rag & Bone’s campaign is a study in contrasts: urban velocity versus fleeting pauses, sharp lines meeting washed-out tones.

Rag & Bone quilted jacketPin

Rag & Bone’s man is neither too polished nor undone—he exists somewhere in between, at home in motion.


Recent Updates

AMIRI Partners with Maison MIHARA YASUHIRO for Sneakers

AMIRI Partners with Maison MIHARA YASUHIRO for Sneakers

AMIRI and Maison MIHARA YASUHIRO come together in a bold creative partnership, unveiling a limited-edition sneaker that blends their iconic ...
Ferragamo’s Spring 2025 Ad Revisits Classicism in Tuscany

Ferragamo’s Spring 2025 Ad Revisits Classicism in Tuscany

Ferragamo ushers in spring-summer 2025 with a campaign lensed by Juergen Teller, blending modern allure with the brand’s storied heritage ...
Dolce & Gabbana Spring 2025 Celebrates Modern Masculinity

Dolce & Gabbana Spring 2025 Celebrates Modern Masculinity

Dolce & Gabbana introduces its spring-summer 2025 campaign with a captivating vision captured by photographer Steven Meisel. British model Kit ...
Gola’s Spring 2025 Line Channels Retro Cool

Gola’s Spring 2025 Line Channels Retro Cool

Gola’s spring-summer 2025 collection dives deep into its storied heritage, weaving vintage charm with contemporary flair. With a nod to ...
Ren Meguro is a Chic Vision for Fendi Spring 2025 Campaign

Ren Meguro is a Chic Vision for Fendi Spring 2025 Campaign

Ren Meguro takes the spotlight in Fendi’s spring-summer 2025 campaign, guided by Nico Vascellari’s careful direction. The Japanese singer and ...
Austin Butler Shines in Saint Laurent Spring 2025 Campaign

Austin Butler Shines in Saint Laurent Spring 2025 Campaign

Austin Butler, following up his high-profile turn as the face of Yves Saint Laurent’s MYSLF, steps back into the limelight ...