From the JOOP! Archive
October 23, 2026
JOOP!’s Fall 2026 Campaign Dresses Up the Alpine Escape
The slopes can wait as Harrison Page gets acquainted with JOOP!'s softer layers and formal habits.
September 2, 2023
JOOP! Fall 2023 Campaign: Parisian Enchatment
In an evocative display of sartorial elegance, JOOP!’s fall-winter 2023 campaign unfolds against the timeless backdrop of Paris—the eternal city
March 25, 2023
Miami Magic: JOOP! Unveils Spring 2023 Campaign
Embodying the vivacity of Miami, JOOP! unveils a striking spring-summer 2023 campaign that channels the Magic City’s unique blend of
October 21, 2021
Ton & Raphael ‘Get Connected’ for JOOP! Fall ’21 Campaign
JOOP! is back with a fall-winter 2021 campaign. For the season, the fashion brand enlists models Ton Heukels, Raphael Balzer, Marilhéa Peillard, and Kim Riekenberg as
May 3, 2021
Umberto Villahermosa & Dan Zsolt Cruise with JOOP! for Spring Campaign
It’s smooth sailing for JOOP!’s spring-summer 2021 campaign. The fashion brand takes to the open water for a stylish day
February 26, 2020
Edward & Umberto Leave Dock for JOOP! Jeans Spring ’20 Campaign
You can practically smell the salt in the air as JOOP! Jeans leaves dock for its spring-summer 2020 campaign. The
February 11, 2020
Edward & Umberto Live the Life for JOOP! Spring ’20 Campaign
No stranger to JOOP!, Edward Wilding returns for another season as the brand’s favorite face. The British model joins Umberto
September 10, 2019
Edward & Steven are ‘Urban Ambassadors’ for JOOP! Fall ’19 Campaign
Traveling to Berlin, Edward Wilding reunites with JOOP! for its fall-winter 2019 campaign. For the season, Edward joins models Steven
February 28, 2019
A Taste of Life: Edward Wilding, Paul Kohler + More for JOOP! Spring ’19 Campaign
Once again the face of JOOP!, model Edward Wilding reunites with the brand for its spring-summer 2019 campaign. This time
September 9, 2018
Edward Wilding Touches Down in Hamburg for JOOP! Fall ’18 Campaign
Edward Wilding is the face of JOOP! once more. The British model reconnects with the brand for its fall-winter 2018