BOSS Hugo Boss looks to photographer Karim Sadli to capture its spring-summer 2017 campaign. The advertisement takes inspiration from David Hockney’s Pool Series. The outing tackles a color palette which serves as the perfect transition into summer. Guided by the artistic direction of Jason Wu, BOSS taps model Victor Nylander as the face of the season. Front and center, Victor dons an earthy hued wardrobe, which features suiting and smart tailored separates.