BOSS Crafts Its Own Pool Series for Spring Campaign

The Fashionisto

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Published January 12, 2017

Victor Nylander dons a neutral suit for BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Victor Nylander dons a neutral suit for BOSS Hugo Boss’ spring-summer 2017 campaign.

BOSS Hugo Boss looks to photographer Karim Sadli to capture its spring-summer 2017 campaign. The advertisement takes inspiration from David Hockney’s Pool Series. The outing tackles a color palette which serves as the perfect transition into summer. Guided by the artistic direction of Jason Wu, BOSS taps model Victor Nylander as the face of the season. Front and center, Victor dons an earthy hued wardrobe, which features suiting and smart tailored separates.

Related: BOSS Warms Up to Sartorial Shades of Grey

BOSS Hugo Boss Spring/Summer 2017 Campaign

Karim Sadli photographs model Victor Nylander for BOSS Hugo Boss' spring-summer 2017 campaign.Pin
Karim Sadli photographs model Victor Nylander for BOSS Hugo Boss’ spring-summer 2017 campaign.
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