BOSS Cues a Holiday in the Fast Lane

The Fashionisto

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Published November 15, 2017

Benjamin Eidem gets behind the wheel for BOSS' holiday 2017 campaign.Pin
Benjamin Eidem gets behind the wheel for BOSS’ holiday 2017 campaign.

Hugo Boss gets into the festive spirit. The brand releases a BOSS holiday campaign. More specifically, the outing is “Holiday in the Fast Lane.” Swedish model Benjamin Eidem gets behind the wheel for the advertisement. He’s a sleek vision in a leather biker jacket. Benjamin also wears a BOSS turtleneck and trousers for a black on black look. We also catch up with Tim Schuhmacher. The German model sports a selection of covetable pieces for BOSS’ holiday gift guide.

Related: A Cinematic Journey | Hannes Gobeyn Fronts BOSS Fall ’17 Campaign

BOSS Hugo Boss Holiday 2017 Style Edit

German model Tim Schuhmacher wears a bomber jacket from BOSS by Hugo Boss.Pin
German model Tim Schuhmacher wears a bomber jacket from BOSS by Hugo Boss.
BOSS highlights a plaid bag as part of its holiday 2017 gift guide.Pin
BOSS highlights a plaid bag as part of its holiday 2017 gift guide.
Tim Schuhmacher sports a leather biker jacket from BOSS by Hugo Boss.Pin
Tim Schuhmacher sports a leather biker jacket from BOSS by Hugo Boss.
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