From the H&M Archive
October 3, 2026
H&M Makes Fall 2026 Outerwear a Matter of Character
From collegiate prep to traditional tailoring, H&M uses outerwear to define different ideas of fall style.
September 25, 2026
H&M Atelier Rethinks Tailoring for Fall 2026
Pierrick Grégoire fronts a sharp study in exaggerated proportions, high waists, and unexpected details.
July 9, 2026
H&M Shapes Summer Around Lightweight Layers
Michael Oder models relaxed separates that move effortlessly through changing summer days.
June 18, 2026
H&M Atelier Summer 2026 Dissolves the Line Between Suit & Swim
Built for long summer days, H&M Atelier's latest drop brings tailoring and resort wear into the same conversation.
May 19, 2026
H&M Takes Its Modern Resort Edit to Venice Beach
H&M summer 2026 heads to Venice Beach, where the boardwalk replaces the hotel pool, and resort wear stops packing a suitcase.
May 7, 2026
Seu Jorge & Rafael Pavarotti Bring H&M Home to Rio
H&M&RIO brings the brand's city storytelling to Brazil through Rafael Pavarotti's lens, with Seu Jorge leading a cast that mirrors Rio itself.
February 23, 2026
H&M Kicks Off Street-Level Tour of Global Style in New York
Fashion thrives on the friction between the sidewalk and the studio, and H&M is leaning into that energy with a
December 10, 2025
H&M Atelier Winter 2025 Dresses the Day in Sharp Softness
H&M Atelier’s winter 2025 collection arrives with a late 90s attitude for ease, visible in the wide legs that fall
November 19, 2025
H&M Steps Into the Holidays with Tailoring
H&M approaches the holidays with occasion-ready tailoring. Black suiting is treated as a comfortable confidant with a clean jacket and
October 5, 2025
H&M Atelier Fall 2025 Presents Real Clothes, No Pretenses
H&M Atelier’s fall-winter 2025 campaign strips fashion back to its essentials. Shot in a working studio surrounded by racks, sketches,