H&M Takes Its Modern Resort Edit to Venice Beach

H&M summer 2026 heads to Venice Beach, where the boardwalk replaces the hotel pool, and resort wear stops packing a suitcase.

The Fashionisto

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Published May 19, 2026

Luke stands on the Venice boardwalk holding a skateboard balanced across his shoulders in a chocolate brown popover shirt with dark slouched trousers, the sand and bay behind him
Luke Champion carries a skateboard along the boardwalk in a chocolate popover shirt and dark slouched trousers. Photo: H&M

H&M parks its summer 2026 menswear drop on the Venice boardwalk. Morgan Sahadow, Momo Ndiaye, and Luke Champion appear against volleyball poles, diamond-plate steps, and the long flat horizon of Santa Monica Bay. Resort dressing here extends past the hotel pool and into the weekday rotation.

H&M Summer 2026

Black and white close-up portrait of Luke with long blonde hair blowing across his face on Venice Beach, the collar of a chocolate popover shirt visible at his shoulders
A black and white portrait of Luke Champion in the chocolate popover shirt. Photo: H&M

Silhouettes run loose, fabrics run light, and everything lands in everyday use. A chocolate popover shirt sits above slouched trousers, the sheen working as well for a dinner reservation as for a beach club. Crinkled cotton sets function as pajamas, beach cover, or evening outfit depending on the sandal.

Momo sits on a red chair on a diamond-plate platform near the Venice boardwalk in a matching terracotta crinkled cotton camp collar shirt and trousers with dark leather thong sandals, a red Jeep and the sand visible behind him
Momo Ndiaye sits in a matching terracotta crinkled cotton shirt and trouser set on the diamond-plate steps. Photo: H&M
Morgan stands against a wooden volleyball pole on Venice Beach in a cream camp collar shirt patterned with rampant cheetahs, palms, and bordered stripe work, plain black linen pants, and brown leather thong sandals
Morgan Sahadow leans on a Venice Beach volleyball pole in H&M’s cream cheetah-print camp collar shirt and black linen pants. Photo: H&M

The standout looks all soften the formal piece against something looser. A cream camp collar shirt patterned with rampant cheetahs, palms, and bordered stripe work sits over plain black linen pants and leather thong sandals, the print collapsing the formality of the silhouette.

Morgan stands beside a white truck on the Venice boardwalk in a dark single-button linen-blend jacket worn open over a white ribbed tank and matching knee-length dark shorts, holding a woven raffia tote
Morgan Sahadow pairs a single-button linen-blend jacket with a white tank, matching knee shorts, and a woven raffia tote. Photo: H&M

A single-button jacket in a dark linen blend gets worn open over a white ribbed tank and matching shorts cut at the knee, with a woven raffia tote in place of a briefcase. Venice fits the campaign because resort wear looks different on someone who lives there than on someone passing through. The same loose trousers and open collars work for a Tuesday coffee run and a Saturday dinner.

Close-up portrait of Morgan with curly dark hair against an open sky, wearing a dark single-button tailored jacket open over a white ribbed tank top
Morgan Sahadow in a dark single-button jacket worn open over a white ribbed tank. Photo: H&M

H&M’s last campaign featured Seu Jorge and Rio with Rafael Pavarotti behind the camera, trading Venice sand for Copacabana.

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