Bloomingdale’s celebrates the vibrant spirit of New York with its latest campaign. “The Heart of New York” captures the retailer’s celebratory spirit as they draw attention to its flagship 59th street store. WWD shares that the advertisements officially launch April 23, 2018. Alan Cumming and Didi Gregorius star in the campaign that will be posted around New York on subways and Hamptons Ambassador buses. New York icons such as Sarah Jessica Parker also appear in the advertisement.