Berluti presents its fall-winter 2024 campaign, featuring Thibaud Charon and Xu Meen against a moody wooden backdrop. Before Bastian Achard’s lens, with art direction by Anaïs Mesmacque and Franck Durand, the advertisement balances heritage and modernity.
Berluti Fall/Winter 2024 Campaign
Benoit Martinengo’s styling emphasizes Berluti’s genius in leather, spotlighting a buttery-soft blouson jacket that marries timeless durability with sleek aesthetics. The sharp tailoring of each piece frames the campaign’s effortless luxury, making Berluti’s craftsmanship impossible to overlook.
Berluti’s footwear lineup shines with the Alto loafer, a nod to the iconic Andy moccasin crafted by Olga Berluti for Andy Warhol.
The Alessandro lace-up court shoe, crafted from Berluti’s signature Venezia leather, adds a sophisticated touch, exuding a subtle authority with every polished step.
Meanwhile, the Butteri boots channel the spirit of Tuscany’s Maremma horsemen, bringing a rustic charm with modern elegance.
Berluti encapsulates a narrative of refinement, where each stitch and silhouette is a testament to the house’s storied heritage, bridging classic craftsmanship with a fresh perspective.
