Balmain Takes to the Open Road for Spring Campaign

The Fashionisto

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Published January 10, 2017

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Updated November 26, 2022

Gabriel Aubry, Jon Kortajarena, and Tony Ward star in Balmain's spring-summer 2017 campaign.Pin
Gabriel Aubry, Jon Kortajarena, and Tony Ward star in Balmain’s spring-summer 2017 campaign.

Balmain travels to California for its spring-summer 2017 campaign. The French fashion house reunites with photographer Steven Klein for the advertisement. Top models steal the glamorous scene with Tony Ward, Gabriel Aubry, and Jon Kortajarena taking to the desert.

Related: Balmain Captures a Season at the Beach for Spring/Summer 2017 Collection

Discussing the outing, Balmain creative director Olivier Rousteing shares, “We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential.”

Balmain Spring/Summer 2017 Campaign

Balmain enlists Gabriel Aubry, Tony Ward, and Jon Kortajarena to star in its spring-summer 2017 campaign.Pin
Balmain enlists Gabriel Aubry, Tony Ward, and Jon Kortajarena to star in its spring-summer 2017 campaign.
Doutzen Kroes, Isabeli Fontana, Natasha Poly, and Jon Kortajarena front Balmain's spring-summer 2017 campaign.Pin
Doutzen Kroes, Isabeli Fontana, Natasha Poly, and Jon Kortajarena front Balmain’s spring-summer 2017 campaign.
Jon Kortajarena, Natasha Poly, Gabriel Aubry, Doutzen Kroes, and Isabeli Fontana front Balmain's spring-summer 2017 campaign.Pin
Jon Kortajarena, Natasha Poly, Gabriel Aubry, Doutzen Kroes, and Isabeli Fontana front Balmain’s spring-summer 2017 campaign.
Steven Klein photographs Natasha Poly, Isabeli Fontana, Doutzen Kroes, and Gabriel Aubry for Balmain's spring-summer 2017 campaign.Pin
Steven Klein photographs Natasha Poly, Isabeli Fontana, Doutzen Kroes, and Gabriel Aubry for Balmain’s spring-summer 2017 campaign.

Balmain Spring/Summer 2017 Eyewear Campaign

Isabeli Fontana and Gabriel Aubry star in Balmain's spring-summer 2017 eyewear campaign.Pin
Isabeli Fontana and Gabriel Aubry star in Balmain’s spring-summer 2017 eyewear campaign.
Gabriel Aubry and Isabeli Fontana front Balmain's spring-summer 2017 eyewear campaign.Pin
Gabriel Aubry and Isabeli Fontana front Balmain’s spring-summer 2017 eyewear campaign.
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