Bally’s Winter Capsule Takes Curling As Its Inspiration

November 11, 2022
Kacper Grzelak fronts the Bally Curling capsule collection campaign.
Kacper Grzelak fronts the Bally Curling capsule collection campaign. Photo: Marie Schuller / Bally

Winter arrives at Bally with the introduction of a new collection called “Curling.” Bally creative director Rhuigi Villaseñor unveils his first capsule collection for the fashion house, and it takes its inspiration from the sport of curling. Fittingly, the Bally Curling Boot takes the spotlight for the occasion—bringing to mind a rich history dating back to 1956 when the Swiss Olympic team wore them at Cortina d’Ampezzo.

Toni Engonga stars in the Bally Curling capsule collection campaign.
Toni Engonga stars in the Bally Curling capsule collection campaign. Photo: Marie Schuller / Bally

Bally Curling Capsule Collection

Swiss and American cultures come together for the Bally Curling capsule collection. Villaseñor harnesses the iconic spirit of the American West and fuses it with a Swiss winter. A campaign and short video bring together stylish curling teams in the heart of the competition against the backdrop of St. Moritz, Switzerland.

Bally unveils its Curling capsule collection campaign featuring models such as Joel Frampton.
Bally unveils its Curling capsule collection campaign featuring models such as Joel Frampton. Photo: Marie Schuller / Bally

Après-ski style is in the mix this winter, with Bally delivering fashions that juxtapose western and mountaineering motifs for a fun outing. The spirited lineup includes sweaters, jogging pants, hoodies, quilted outerwear, and more, with particular attention to modern interpretations of the Bally Curling Boot

Model Toni Engonga sports a look from the Bally Curling capsule collection.
Model Toni Engonga sports a look from the Bally Curling capsule collection. Photo: Marie Schuller / Bally