Bally embraces a fun spirit with the release of its spring-summer 2017 campaign. The fashion brand enlists models Kit Butler, David Trulik, and Irina Shayk for the advertisement. Channeling a 1980s vibe with a London shoot, the advertisement looks to the art direction of Franck Durand. Here, photographer Gregory Harris and stylist Jonathan Kaye come together. Working under the banner, Bally is Super, which was originally used by the brand in 1979, the outing delivers a playful energy.