Big Matthew & Khadim Sock Travel the World with Balenciaga

September 9, 2022
Balenciaga Men Campaign Fall 2022 Model Khadim Sock
In front and center, Khadim Sock stars in Balenciaga’s fall-winter 2022 campaign. Photo: Daniel Roché / Balenciaga

The world serves as an international stage for Balenciaga’s fall-winter 2022 advertising campaign, making the globe the fashion house’s oyster. The creative director of Balenciaga, Demna Gvasalia, experiments with different proportions for this season. The fashion designer proposes clothing, such as an XXXL hoodie and Large Baggy jeans, as essential items for autumn. 

Balenciaga Campaign Fall 2022 Men Big Matthew Hoodie Baggy Jeans
Big Matthew rocks an oversized hoodie and baggy jeans for Balenciaga’s fall-winter 2022 campaign. Photo: Daniel Roché / Balenciaga

Balenciaga Fall/Winter 2022 Campaign

Big Matthew, a rapper, and Khadim Sock, a model, are the new faces of Balenciaga’s advertising campaign. They wear the brand’s fashionable things with contemporary ease and attitude. Meanwhile, Daniel Roché is the photographer for the fall-winter 2022 campaign for Balenciaga. Big Matthew and Khadim are the subjects of Roché’s camera lens as they make many fashion statements while wearing the high-end version of streetwear produced by Balenciaga. 

Balenciaga Campaign Men Fall 2022 Khadim Sock Model
Posing in statement boots, Khadim Sock fronts Balenciaga’s fall-winter 2022 campaign. Photo: Daniel Roché / Balenciaga

Big Matthew and Khadim take their ensembles to the next level by accessorizing with bold pieces from Balenciaga, such as the label’s Skin Cat sunglasses or a Trash Bag Large Pouch. For autumn, Balenciaga makes an anti-color statement in black. The fashion label utilizes neutral throughout the board, from sunglasses and boots to hoodies and coats and everything in between. Meanwhile, the season’s silhouettes are shaping up for a good time, from modest fits to dramatic and oversized designs.

Big Matthew Balenciaga Campaign Men Fall 2022
Embracing androgynous style, Big Matthew stars in Balenciaga’s fall-winter 2022 campaign. Photo: Daniel Roché / Balenciaga
Khadim Sock Model Balenciaga Campaign Men Fall 2022
Making a case for all-black style, Khadim Sock appears in Balenciaga’s fall-winter 2022 campaign. Photo: Daniel Roché / Balenciaga
Balenciaga Fall 2022 Campaign Men Big Matthew
Balenciaga enlists Big Matthew as the star of its fall-winter 2022 campaign. Photo: Daniel Roché / Balenciaga
Model Khadim Sock Balenciaga Fall 2022 Campaign Men
Model Khadim Sock appears in Balenciaga’s fall-winter 2022 campaign. Photo: Daniel Roché / Balenciaga