The Importance of your Personal Brand as a Fashion Blogger

Murad Osmann and his wife Nataly of Follow Me fame star in INC International Concept's spring-summer 2016 campaign. It is an inevitable part of modern life and a vital stepping stone in any blogging career: mastering the art of self-promotion. Although it is often viewed as a vain characteristic of the 21st century, an example of the egocentricity of our time, if you want to become a successful fashion blogger, it is a skill you must master. It is vital you know how to present yourself and how to make the most out of the opportunities offered by social media. The aim is to build a strong personal brand that will help you stand out from the sea of bloggers. Especially in an image-driven industry, branding yourself is a driving force of success. Think of all the big names in fashion like Rick Owens, Anna Wintour, or Karl Lagerfeld ; every single one of them has a well-defined and distinguished brand, and you buy into their personal brand just as much as you buy into the companies they stand for. A blog is no different. If your readers can identify with what you stand for, they will buy into your unique brand. Italian men's style blogger Mariano Di Vaio shares a stylish outfit on his official Instagram page. Be Unique Blogging may seem like an easy, accessible way to find a way into the fashion industry. But do not be mistaken, fashion remains a highly competitive industry, and with thousands of bloggers trying to “make it”, blogging is as competitive as any other area of the industry. For people to take notice, especially designers and PR professionals, you must find a way to brand yourself that makes you unique. You might also choose to buy Instagram likes to support early engagement signals, helping your content appear more visible while your personal brand continues to grow organically. What do you offer that others don’t? What does your perspective offer that makes it worth listening to? Developing your brand goes hand in hand with developing your voice as a blogger and your point of view. It will also help you to determine the long-term direction of your blog, which is key to building a sustainable business model. Before you jump headfirst into the pool of bloggers scrambling for attention, be honest with yourself. Do you have the passion, dedication, and discipline necessary to run a blog? If you want your blog to become your career, it is important to first recognize the hard work that goes into running it, especially the amount of time it takes to build a loyal following, so that it will be a while before you are really able to monetize it. Be honest with yourself about whether or not you have what it takes. Next, you will have to define your overall aesthetic and find a personal style for yourself. That is not to say that both of these things can’t evolve, they can and they will, but you should try to find an overarching theme as a starting point. This will allow your readership to identify with you and also to identify what it is that you stand for. Australian style blogger and model Benji Condie sports pieces from Armani Exchange for a shoot with photographer Johnny Diaz Nicolaidis. Find your Audience An important realization that goes hand in hand with defining what it is you represent is that you cannot appeal to everyone. As much as you must define yourself as a blogger, you should also define your target audience and understand that your blog will only speak to a certain group of people. Understanding who this group of people is and what motivates them will enable you to tailor your blog to their specific interests. Lastly, you must understand the importance of expanding your blog across all platforms. Social media and fashion are intrinsically linked, driving eachother and supporting each other. An interesting Instagram page with regular, high-quality posts will attract traffic to your blog. Build your presence across social media, taking your overarching aesthetic into account. Now, all that is left to do is to sign up and get blogging!

The Importance of your Personal Brand as a Fashion Blogger

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