Rag & Bone Finds Somewhere to Be for Holiday 2026

A little cashmere, a good leather jacket, and Rag & Bone has Seid Attia and Sacha Bilal ready to reconsider a quiet night in.

The Fashionisto

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Published November 3, 2026

Sacha Bilal lounges on a leather sofa in a leather jacket and collared shirt.
Sacha Bilal lounges in a leather jacket for Rag & Bone’s holiday 2026 “Somewhere To Be” campaign. Photo: Sebastian Faena / Rag & Bone

December plans have a habit of changing after you leave the apartment. Rag & Bone’s holiday 2026 campaign, “Somewhere To Be,” dresses for that possibility, following Seid Attia and Sacha Bilal through New York in clothes suited to an evening that could go several ways.

Rag & Bone Holiday 2026 Campaign

Seid Attia leans against a bollard in blue knitwear and gray trousers.
Seid Attia leans against a bollard in blue knitwear and gray trousers. Photo: Sebastian Faena / Rag & Bone

Leather bombers and jeans establish the street-level attitude, while a light jacket worn with a tie suggests an invitation worth making an effort for. The styling keeps those registers close, giving tailoring the informality of another layer and letting blue knitwear bring color to the city’s brick and concrete.

Sacha Bilal reclines beside an open window in a plaid shirt and jeans.
Sacha Bilal reclines beside an open window in a plaid shirt and jeans. Photo: Sebastian Faena / Rag & Bone

Indoors, Sacha reclines beside an open window in a plaid shirt and jeans, fairy lights pooling at his feet. It is a persuasive holiday scene, with the clothes still part of everyday life. The relaxed appearance has a material counterpart in the collection’s denim-print Stretch Terry and Leo cashmere, washed for a soft, felted hand.

Sacha Bilal rests on a sofa in a blue sweater.
Sacha Bilal rests on a sofa in a blue sweater. Photo: Sebastian Faena / Rag & Bone

Across street corners and quiet rooms, the campaign finds the season’s appeal in the interval between getting comfortable and deciding to go out. A good jacket leaves both options open.

Seid Attia wears a brown hooded coat in a warmly lit interior.
Seid Attia wears a brown hooded coat in a warmly lit interior. Photo: Sebastian Faena / Rag & Bone
Sacha Bilal walks past a shutter in a jacket and trousers.
Sacha Bilal stands against a brick wall in a zip jacket and trousers.
Seid Attia wears a gray jacket over a T-shirt beside a curved staircase.
Seid Attia wears a light jacket with a shirt and tie.
Sacha Bilal holds a bicycle while wearing a sweater and camouflage trousers.
Sacha Bilal wears a black crewneck sweater in a close-up portrait.
Sacha Bilal wears a plaid shirt and jeans beside an open window.
Seid Attia stands beside a bicycle in a jacket and trousers.
Seid Attia wears a blue jacket over a striped shirt.
Seid Attia sits on a step in a cardigan and trousers.
Sacha Bilal wears a jacket over blue knitwear with jeans.
Seid Attia wears a striped sweater and trousers beside a stone balustrade.
Seid Attia sits in a brown jacket and trousers.
Sacha Bilal wears a blue knit polo with jeans on a New York street.
Seid Attia wears sunglasses and a leather jacket on a city street.
Sacha Bilal wears a bomber jacket beside a yellow taxi.
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