Sisley

Sisley began in Paris in 1968 with a denim collection. Benetton acquired exclusive rights to the name in 1974, and the label developed a separate creative and commercial organization in 1985. Those beginnings established the relationship between everyday clothing and a more provocative visual identity that became central to the brand.

Its men’s wardrobe moves between jeans and tailoring, with outerwear and knitwear providing the connection. The clothes are designed for an urban setting, where a jacket can join denim and a shirt can be worn open at the neck. The emphasis is on how an outfit is put together as much as on a particular statement piece.

Advertising helped distinguish Sisley within the wider Benetton business. Campaigns made desire and nightlife part of its public image, giving practical clothes a setting that could feel intimate or deliberately theatrical. A change from its earlier shield emblem to a wordmark in 1996 marked another step in that visual development.

The brand’s continuing interest in denim returns it to its original material, even as the styling changes. Across its collections, Sisley presents menswear as a social wardrobe, intended for the movement between daily routines and the moments when getting dressed becomes part of going out.