Rag & Bone
Rag & Bone
Founders: Marcus Wainwright and Nathan Bogle
Established: 2002
Headquarters: New York City, United States
Head Of Menswear Design: Swaim Hutson
Website: rag-bone.com
Rag & Bone was founded in New York in 2002 by Marcus Wainwright and Nathan Bogle. The label began with denim, combining an interest in British tailoring with American workwear. That meeting of backgrounds gave it a place between the discipline of a well-cut garment and the informality of downtown dressing.
Jeans remain central, but the wardrobe extends into tailoring and knitwear, with leather jackets and boots supplying another part of its identity. The appeal comes from clothes that feel usable, even when the fabric or construction introduces something unexpected. A jacket can have the shape of a tailored piece and the ease of a daily layer.
David Neville, who joined the business in 2005, became Wainwright’s long-standing creative and business partner before stepping back in 2016. Wainwright remained with the label until 2023. Their work helped establish a contemporary American wardrobe shaped by the streets and creative communities of New York.
Robert Geller joined the menswear team in 2023, bringing a renewed focus on proportion and fabric. Swaim Hutson succeeded him as head of menswear design, presenting his debut collection for fall 2026. Across those changes, Rag & Bone’s strongest continuity is the conversation between denim and tailoring, making an outfit look assembled for life beyond the showroom.
From the Archive
February 9, 2025
Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude
Rag & Bone embraces the essence of New York in its spring 2025 campaign, channeling the city’s raw energy and
December 17, 2024
Rag & Bone’s Holiday Campaign Sees Grit Meet City Cool
Rag & Bone channels downtown edge for its holiday 2024 campaign, capturing a blend of rugged motion and urban sophistication.
July 12, 2024
Robert Geller’s Rag & Bone Spring 2025: From SoHo to Soho
Rag & Bone’s spring-summer 2025 collection makes a strong impression under Robert Geller’s new direction. The debut at Pitti Uomo
August 15, 2022
Dacre Montgomery Stars in Rag & Bone Fall ’22 Eyewear Campaign
All eyes are on Stranger Things actor Dacre Montgomery and his model girlfriend Liv Pollock in a self-shot campaign for Rag & Bone’s fall 2022 eyewear collection. The
August 2, 2022
Rag & Bone Launches Icons Collection
For the fall of 2022, Rag & Bone has announced the debut of Icons, a new collection. Ready-to-wear and accessories from Rag &
April 13, 2022
Jack Quaid Hits the Beach for Rag & Bone Eyewear Campaign
Rag & Bone unveils its spring 2022 eyewear line with a new ad to coincide with the launch. Jack Quaid appears in the
February 24, 2022
Hopper Penn & Kendall Harrison Relax in Style for Rag & Bone ’22 Photo Project
Once again, Rag & Bone’s Photo Project comes to life with the launch of the brand’s spring 2022 collection. Rag & Bone welcomes
January 13, 2022
Rag & Bone Launches Future Staples Capsule
Rag & Bone unveils a new capsule collection with its Future Staples range, built for “now and forever,” according to the brand. Contemporary
August 23, 2021
Charlie Plummer Fronts Rag & Bone Fall ’21 Eyewear Campaign
Rag & Bone embraces a certain spontaneity with its fall 2021 eyewear campaign. Once again, the brand puts the photography in
April 6, 2021
Gavin Leatherwood Stars in Rag & Bone Eyewear Photo Project
Rag & Bone unveils its Eyewear Photo Project for spring-summer 2021 with an outing that features ‘Chilling Adventures of Sabrina’